Baliance is a mental and body health app that offers the users exercises that can help them live a happier and healthier life by creating a balance between body and mind. It also tracks the hormones and chemicals in the brain. We wanted the users to have the best possible experience. That is why we tried to keep everything as simple as possible, and to be there for them every step of the way by giving detailed information and guides on how to achieve great results. The name Baliance was created by combining the words alliance and balance to symbolize the balance and the alliance between body and mind.
This was a collaborative project done by a team of four people.
Team Members:
Federica Genova, Interactive Media Lead
Gabriel Kraft, Logo Design Lead
Katie Ruane, Data Visualization Lead katieruane.com
Seth Reynolds, Advertising Design Lead
We experimented by using the hexagonal shape to construct the letter B; although our company is based on science, we didn't want to forget the human and natural side of things, that is why we added some organic living elements to our sketches. We wanted to give a feeling of harmony and peace in order to balance out the mathematical coldness of the angular hexagon shape.
We experimented with different typefaces and sizes and narrowed our logo choices down to two. One that is very strong and more serious is comprised of stacked hexagonal shapes. The second one is more friendly, and is still made with hexagons, but it is more a welcoming shape.
We settled on our typefaces and color palette that is made up of colors that represent serenity, happiness, optimism, tranquility, calm, relax and peace. They perfectly match the ultimate goal of Baliance.
PRIMARY TYPEFACE
Dosis Extra Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
!@#$%^&*()_+{}[]
SECONDARY TYPEFACE
Dosis Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
!@#$%^&*()_+{}[]
TERTIARY TYPEFACE
Dosis Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
!@#$%^&*()_+{}[]
C 55 M 0 Y 85 K 0
R 115 G 195 B 140
WEB SAFE #66CC99
C 15 M 0 Y 95 K 0
R 225 G 225 B 40
WEB SAFE #CCCC33
C 40 M 0 Y 85 K 0
R 165 G 210 B 85
WEB SAFE #99CC36
C 70 M 5 Y 30 K 0
R 60 G 180 B 180
WEB SAFE #33CCCC
C 70 M 15 Y 5 K 0
R 35 G 170 B 215
WEB SAFE #3399CC
Primary Logo
Live Area: x/4 when x is the high of the logo
Min Use: 0.5 Inches wide
Stacked Logo
Live Area: x/4 when x is the high of the logo
Min Use: 1.25 Inches wide
App Icon
Live Area: x/4 when x is the high of the logo
Min Use: 0.5 Inches wide
Final Logo
We sketched some data circles to show how much exercise percentage a person has to have to be happy. Then we sketched some data maps to show the top 10 happiest countries. In our sketches we used the hexagon a lot because it represents our logo really well and it shows the wave of happiness through the years 2013-2020.
For our sketches, we combined all of the best advertising elements into layouts and graphics. Most of our concepts revolve around nature, balance, happiness, and having the right mindset in life.
We designed a full magazine spread, a rail card and a web banner.
We created a visual diagram to show how the app will be organized, which are five different sections along with content pages where the user can find all the information. We also created a user flow chart showing all the steps needed to navigate the app. We wanted to keep it very simple so anyone can have easy access to it. We then sketched some wireframes for our app, always trying to keep everything simple.
As you can see, we kept the design of our app pretty simple and intuitive to make the user experience as easy as possible. We don't want our customers to stress out trying to figure how to navigate the app, so everything is straightforward and clear. Through the app, our customers will be able to find all the information related to hormones of happiness present in our brain, and to do some exercises that can help in reaching the balance between mind and body.
